edition nuen, february 2007. word of the month: swell (in the 1950's 'good' sense)
BATTLE OF THE NOTHING
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How
a Talking Keke might look if it's just someone editing a Beefy
Botham caricature... |
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Coming off the
back of another successful summer of cricket marketing campaign, VB
are set to roll out a massive motorsport marketing campaign in the
coming months, according to a fortune cookie filled out by a source
of the unnamed motorsport satire project.
The brewing giant will launch an innovative - assuming you’ve
seen, read or heard nothing about the Talking Boony cricket campaign
- way for punters to get involved with Formula 1 telecasts this year.
It will be spearheaded by the Talking Keke, after Finnish 1982 Formula
1 World Champion Keke Rosberg - also known for his love of the party
life and his record-breaking lap of Silverstone, the average speed
of which was only eclipsed the best part of 20 years later.
In a similar vein to the equally burly and moustached Talking Boony
and Beefy Botham dolls, the Talking Keke will come free with a carton
of VB and say things from time to time during Formula 1 telecasts.
The unnamed motorsport
satire project hears the Talking Keke will feature phrases such
as “My son is faster than your son”, “Fetch me another
beer”, “I drove that lap of Silverstone one handed”
and “To finish first and be Finnish, first you must finish,
but before that also be Finnish.”
According to our source,
the Talking Keke will be out in force in time for the Australian Grand
Prix, in mid-March.
“The Talking Keke
will be out in force in time for the Australian Grand Prix, in mid-March,”
the source said.
“The Talking Keke
picks up where the Talking Boony and Beefy dolls left off, but in
motorsport.
“He’s old school,
has a mo’, was a character and either his last name, first name
or nickname phonetically sounds like a ‘y’.”
