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REPORT:
MOTOR RACING SPONSORSHIP BAD FOR BUSINESS
We read an interesting
report recently, about motorsport sponsors. It was from the current affairs
magazine Yesterday Tonight. So here it is, partially-credited
and re-produced in full without permission.
EVERYDAY, companies travel
down the path of motorsport sponsorship at anywhere between club level
and Formula 1.
However, in an alert-inspiring report, business expert Howard Howzad tells
our reporter Shane Heeled about the alarming consequences of doing so.
“Motorsport sponsorship is a mugs game,” Howzad reveals, over
a coffee.
He isn’t basing this on nothing. No, best-selling author Howzad
has conducted years of pain-staking research into the topic of motorsport
sponsorship and he doesn’t like what he sees.
“Look at FAI, look at One Tel, look at Wespoint, look at Ansett,”
he says.
“I’ve just mentioned four companies in four different industries.
They’re all now bankrupt. What was the link? Motorsport sponsorship.
“100% of the companies I just mentioned were once motorsport sponsors
who have now gone bankrupt. Using that sample data on a broader scale,
which is what this is about, 100% of motorsport sponsors will go bankrupt.
“The statistics don’t lie, Shane.”
Indeed, it seems they don’t. Howzad and I formed a new, income-less
company, Sunglass Line Wipe, and went undercover as a motorsport sponsor,
choosing a state-level Saloon Car competitor to sponsor.
In even a small deal, with payments of $50 per-round, the results for
Sunglass Line Wipe were disastrous. After making our first payment, Sunglass
Line Wipe was under to the tune of $50.
Fearing further losses for investors, we were forced to apply for bankruptcy.
“Even after all of my research, I didn’t expect it to be such
a dramatic and harrowing experiment, with Sunglass Line Wipe losing everything,”
Howard said.
“If it can happen to us, it can happen to anyone. In fact, not just
can happen to anyone, it will happen to everyone.”
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From
last time - Michael
saw his brother Jose who was in town to purchase some unsalted cashew
nuts. They got into a brawl which raged for seventeen, rage-filled minutes.
Both end up in hospital with serious injuries and on life support.
Episode 13 - After their brawl, Michael and Jose were
both fighting for life in hospital and everyone in The OP was in shock.
Not, Clarissa, though.
She was filled with rage, rage directed at Jose, and took matters into
her own hands. Disguised as a grave robber, she snuck into Jose’s
ward and hit him over the head with a commemorative coin. It led to
his death almost instantaneously.
While no-one knew it was her, Clarissa then went into a downward, guilt-ridden
spiral. She turned to drugs and alcohol and was unable to live with
what she had done, so fled and cut off all communication with The OP,
other than a note to Michael saying she needed some space to wear-in
a new pair of oversized sunglasses.
Michael and Clarissa’s
relationship wasn’t the only one on the rocks (indeed, geologists
would argue that all relationships are to some degree).
Bryce had been enjoying recent
weeks, times had been good. With Autumn and Bianca on the go, les resultants
étaient superbe sexuelles. However this all came crumbling down
around him, when they both arrived at The OP to support him in a test
session and got to talking.
Bianca left and would never
be heard from again, but is presumed alive, while Autumn found solace
with a member of the local Kooger Tigers sporting team, leaving Bryce
all on his own.
His loneliness, though, was
nothing compared to the loneliness felt by Clarissa, ridden with guilt,
miles from The OP, and drowning her sorrows with Tequila and cocaine.
Michael’s health suddenly
improved, and he regained consciousness. He asked for Clarissa, however
soon got the news that she was MIA. Somehow, he knew she was responsible
for Jose’s death, but didn’t care - vowing to find her and
bring her back.
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